What is Bottll?
Bottll is - the social podcasting app!
And it is here to keep the podcast conversation going!
Problem
There are many podcast platforms out there at the moment and most of them offer the same services. The users get to listen to the discussion but hardly get to continue the discussion.
Challenge
Create a new platform where users (listeners) get to be involved with the discussion. The discussion doesn't end after the podcast is posted, it's just the beginning!
Devolopment
As with all ideas, there's a start… and with more user research & feedback it pivots and pivots into what we have today.
01
The original concept played with the idea of a "message in a bottle" thrown out to sea for others to discover.
That is where the name 'BOTTLL' came from, and the feed was in turn called the 'sea'
Sketches
01
We built prototypes and a mock app for early user testing and Y-combinator class 2018. The mock app was created on Swift
We built prototypes and a mock app for early user testing and Y-combinator class 2018. The mock app was created on Swift
02
The original concept played with the idea of a "message in a bottle" thrown out to sea for others to discover.
That is where the name 'BOTTLL' came from, and the feed was in turn called the 'sea'
Sketches
Following user feedback, we redeveloped the design.
We changed the flow of creating a podcast
added contributors
improved the look of the home/feed page
amongst other changes.
Started with
research
Who uses podcasting apps? Why? What do they like about them? What are their pain points? What features would you like to see improved?
Started with
research
Who uses podcasting apps? Why? What do they like about them? What are their pain points? What features would you like to see improved?
Started with
research
Who uses podcasting apps? Why? What do they like about them? What are their pain points? What features would you like to see improved?
Started with
research
Who uses podcasting apps? Why? What do they like about them? What are their pain points? What features would you like to see improved?
What I
found?
“I love my podcasts, but I will love more to discuss the topics with the creator or fellow listeners” - Bella (persona)
Persona
Hey there, I'm Bella! I'm a 30-year-old marketing manager from London, and I've got this cool mix of British and African vibes running through me. Podcasting is my jam, and I can't get enough of it. I've got a bunch of interests, from marketing and business to travel, yoga, and whipping up delicious dishes in the kitchen
I'm always on the lookout for fresh shows that scratch my itch, and I'm all about content that builds a tight-knit community where we can all bond over our shared podcasting obsessions. Being able to have conversations and interact in the podcasting world, will crank my listening experience up a notch and make it as awesome as it can be!
User Persona
Description of an idealised user of the app, based on users in research groups
Name
Age
Education
Hometown
Occupation
Interests
Bella
30
Bachelors Degree
London
Marketing
Traveling & Yoga
Goals
Hitting up live podcast events or meetups to rub shoulders with fellow listeners and hosts.
Getting chatty with podcast creators on social media or in those online hangouts where fans gather.
Jumping into listener surveys and feedback sessions to have my say in shaping the content I adore.
Exploring any chances to team up with podcast hosts or drop my wisdom as a guest on episodes that match my vibe.
Frustrations
Wants meaningful contacts with podcast creatorss and fellow listeners.
Unable to discuss podcasts with fellow listeners and their creators, without going to another platform
Podcast discussionss on other platforms can easily be derailed.
Market Research
What are other apps doing to enable interactions between their users?
What's working for those apps? What's not?
All the major players in the podcasting space don’t allow comments and interactions between users.
Podcasts are treated the same way shows/movies are on streaming platforms.
User Flow
And thus, a new user flow was born
Listen and interact with podcast user flow
create podcast user flow
